Who Owns Barnett Crossbows? (The Answer May Surprise You!)
Who Owns Barnett Crossbows?
Barnett Crossbows are a popular choice for hunters and target shooters alike. But who owns the company that makes these high-quality crossbows?
In this article, we’ll take a closer look at the company behind Barnett Crossbows, including its history, ownership, and current products. We’ll also discuss some of the factors that have contributed to Barnett’s success in the crossbow market.
So, if you’re curious about who owns Barnett Crossbows, read on!
| Company | CEO | Headquarters |
|---|---|---|
| Barnett Crossbows | Steve Barnett | Phoenix, Arizona |
History of Barnett Crossbows
Founding of Barnett Crossbows
Barnett Crossbows was founded in 1962 by Fred Barnett. Barnett was an avid hunter and archer, and he saw a need for a more powerful and accurate crossbow. He set out to design and build a crossbow that would meet the needs of hunters and archers alike.
Barnett’s first crossbow was the Barnett Jackrabbit. The Jackrabbit was a simple, yet effective crossbow that was well-received by hunters and archers. Barnett continued to develop new and innovative crossbows, and the company quickly became a leader in the crossbow industry.
Growth of Barnett Crossbows
In the early 1980s, Barnett Crossbows began to expand its product line. The company introduced new crossbows that were designed for a variety of purposes, including hunting, target shooting, and self-defense. Barnett also began to sell its crossbows through a network of dealers and retailers.
The growth of Barnett Crossbows continued throughout the 1990s and into the 2000s. The company introduced new crossbows that were more powerful, accurate, and user-friendly. Barnett also expanded its product line to include arrows, accessories, and other archery products.
Acquisition of Barnett Crossbows by TenPoint Crossbow Technologies
In 2015, Barnett Crossbows was acquired by TenPoint Crossbow Technologies. TenPoint is a leading manufacturer of crossbows, and the acquisition of Barnett Crossbows gave the company a significant boost in market share.
Barnett Crossbows continues to operate as a separate brand under the ownership of TenPoint. The company’s headquarters are located in Salt Lake City, Utah.
Products and Services Offered by Barnett Crossbows
Crossbows
Barnett Crossbows offers a wide variety of crossbows for a variety of purposes. The company’s crossbows range in price from $200 to $1,000.
Barnett Crossbows’ most popular crossbow is the Barnett Whitetail Hunter. The Whitetail Hunter is a lightweight, compact crossbow that is perfect for hunting small game. The crossbow is available in a variety of draw weights and speeds.
Barnett Crossbows also offers a variety of crossbows for hunting big game. The company’s big game crossbows are powerful and accurate, and they are capable of taking down animals of all sizes.
Arrows
Barnett Crossbows offers a variety of arrows for its crossbows. The company’s arrows are made from a variety of materials, including carbon fiber, aluminum, and wood. Barnett Crossbows also offers arrows in a variety of lengths and weights.
Accessories
Barnett Crossbows offers a variety of accessories for its crossbows. The company’s accessories include scopes, quivers, slings, and other items. Barnett Crossbows also offers a variety of training aids, such as targets and crossbow stands.
Barnett Crossbows is a leading manufacturer of crossbows and archery products. The company offers a wide variety of crossbows, arrows, and accessories for a variety of purposes. Barnett Crossbows is committed to providing its customers with the highest quality products and services.
3. Marketing and Sales Strategies Used by Barnett Crossbows
Barnett Crossbows uses a variety of marketing and sales strategies to reach its target customers. These strategies include:
- Online marketing: Barnett Crossbows has a strong online presence, with a website that features detailed product information, reviews, and videos. The company also uses social media platforms such as Facebook and Instagram to promote its products and connect with customers.
- Offline marketing: Barnett Crossbows also uses offline marketing strategies, such as print advertising, trade shows, and dealer events. The company partners with sporting goods retailers to display its products and offer demonstrations.
- Sales channels: Barnett Crossbows sells its products through a variety of channels, including its own website, sporting goods retailers, and online retailers. The company also offers a trade-in program for customers who want to upgrade their crossbows.
7. Online Marketing
Barnett Crossbows uses a variety of online marketing strategies to reach its target customers. These strategies include:
- Search engine optimization (SEO): Barnett Crossbows optimizes its website for relevant keywords so that it appears high in search engine results pages (SERPs). This helps the company attract new customers who are searching for information about crossbows or other outdoor recreation equipment.
- Pay-per-click (PPC) advertising: Barnett Crossbows uses PPC advertising to target customers who are searching for specific keywords related to crossbows. This is a paid advertising strategy that allows companies to display their ads at the top of SERPs when people search for relevant keywords.
- Social media marketing: Barnett Crossbows uses social media platforms such as Facebook and Instagram to connect with customers and promote its products. The company shares photos and videos of its products, offers coupons and discounts, and hosts contests and giveaways.
- Email marketing: Barnett Crossbows collects email addresses from customers and uses email marketing to stay in touch with them. The company sends out newsletters, product updates, and special offers.
8. Offline Marketing
In addition to its online marketing efforts, Barnett Crossbows also uses a variety of offline marketing strategies to reach its target customers. These strategies include:
- Print advertising: Barnett Crossbows advertises its products in magazines and newspapers that target outdoor enthusiasts. The company also advertises in sporting goods catalogs.
- Trade shows: Barnett Crossbows participates in trade shows to showcase its products to retailers and distributors. The company also hosts its own trade shows for dealers and customers.
- Dealer events: Barnett Crossbows partners with sporting goods retailers to host events such as product demonstrations and giveaways. The company also offers training and certification programs for dealers.
9. Sales Channels
Barnett Crossbows sells its products through a variety of channels, including:
- Direct sales: Barnett Crossbows sells its products directly to customers through its website and catalog.
- Sporting goods retailers: Barnett Crossbows partners with sporting goods retailers to sell its products.
- Online retailers: Barnett Crossbows sells its products through online retailers such as Amazon and eBay.
4. Competition Faced by Barnett Crossbows
Barnett Crossbows faces competition from a variety of other crossbow manufacturers, including:
- TenPoint Crossbows: TenPoint Crossbows is one of the largest crossbow manufacturers in the world. The company offers a wide variety of crossbows, including models for both beginners and experienced shooters.
- Crosman Crossbows: Crosman Crossbows is another major crossbow manufacturer. The company offers a variety of crossbows at different price points.
- Mission Crossbows: Mission Crossbows is a relatively new crossbow manufacturer, but the company has quickly gained a reputation for making high-quality crossbows.
In addition to other crossbow manufacturers, Barnett Crossbows also faces competition from other outdoor recreation equipment manufacturers, such as:
- Remington Arms: Remington Arms is a major firearms manufacturer that also offers a line of crossbows.
- Bear Archery: Bear Archery is a major archery equipment manufacturer that also offers a line of crossbows.
- Diamond Archery: Diamond Archery is a major archery equipment manufacturer that also offers a line of crossbows.
Barnett Crossbows also faces competition from other sporting goods retailers, such as:
- Dick’s Sporting Goods: Dick’s Sporting Goods is one of the largest sporting goods retailers in the United States. The company sells a wide variety of crossbows, as well as other outdoor recreation equipment.
- Bass Pro Shops: Bass Pro Shops is another major sporting goods retailer. The company sells a wide variety of crossbows, as well as other outdoor recreation equipment.
- Academy Sports + Outdoors: Academy Sports + Outdoors is a major sporting goods retailer. The company sells a wide variety
Q: Who owns Barnett Crossbows?
A: Barnett Crossbows is owned by American Outdoor Brands Corporation, a leading manufacturer of firearms, ammunition, and accessories.
Q: When was Barnett Crossbows founded?
A: Barnett Crossbows was founded in 1962 by Fred Barnett.
Q: Where is Barnett Crossbows headquartered?
A: Barnett Crossbows is headquartered in Boise, Idaho.
Q: What are some of Barnett Crossbows’ most popular products?
A: Some of Barnett Crossbows’ most popular products include the Raptor crossbow, the Whitetail Hunter crossbow, and the Jackal crossbow.
Q: Where can I buy Barnett Crossbows?
A: Barnett Crossbows are available for purchase at a variety of retailers, including sporting goods stores, online retailers, and direct from the manufacturer.
Barnett Crossbows is a leading manufacturer of crossbows and archery equipment. The company was founded in 1964 and is headquartered in Salt Lake City, Utah. Barnett Crossbows is owned by American Outdoor Brands Corporation, which also owns several other hunting and shooting brands, including Smith & Wesson, Thompson/Center Arms, and Savage Arms.
Barnett Crossbows offers a wide variety of crossbows for both beginners and experienced archers. The company’s crossbows are known for their accuracy, power, and reliability. Barnett Crossbows also offers a variety of accessories, including scopes, quivers, and arrows.
If you are looking for a high-quality crossbow, Barnett Crossbows is a great option. The company offers a wide variety of crossbows to choose from, and its products are known for their accuracy, power, and reliability.